We are all brand ambassadors - each and every one of us associated with the PGA TOUR. We share a valued and recognized brand, one that we are entrusted to grow, expecially in an increasingly challenging marketplace as the sports and entertainment industry becomes ever more competitive in attracting and maintaining fans, sponsors and media attention.
By working together, we can deliver a consistent message that continues to build on the TOUR's positive image and distinguishes our sport from others. As ambassadors, every time we connect with a fan, we influence their perception of the PGA TOUR. Our diligence and creative attention to the PGA TOUR brand and the FedExCup is a welcome challenge to us all.
Working together to protect the quality, value and the connection to our brand will guarantee a passionate fan base and a successful future for us all.